As special checklist for all business bloggers:

Know Your Company Mission

1. Know and present your business mission in the blog

2. Know your niche

3. Know the characteristics of your perfect customer or readers

4. Want to add value and always help target customer or readers (not just about selling your products)

5. Be or become the expert of the niche

Establish Your Company Personality

6. Be authentic

7. Be honest

8. Use first person “I” or “We” throughout the blog instead of 3rd person tone

9. Post a picture of himself/herself in the bio

10. Have clear tagline

11. Always remember the readers’ want is more important than what you want

Build Your Community

12. Network with other partner bloggers

13. Create Blogroll – Create links to partner blogs (if any)

14. Submit blog to blog directories e.g. http://blogcarnival.com/bc

15. Submit blog to news aggregators and allow them to discover the blog. e.g. www.pingoat.com

16. Set up Google Alert and be aware of who is talking about you

17. Actively participate in commenting other on blogs and leave intelligent, appropriate comments and
trackbacks.

18. Allow comments on blog (you can always delete comment you don’t like)

19. Accept comments which could be negative at times (to make you more real)

20. Delete inappropriate or spam comments

21. Respond to blog comments and establish relationship with readers

22. Pay attention to readers by closely monitoring popular blog post and keywords search (using tools
such as Google Analytics)

Blogging habits

23. Blog regularly and develop a time budget for blogging

24. Read other blogs regularly

25. Use permalinks when linking to previous posts that are related to current post

26. Develop blog titles that catch readers attention

27. Develop blog post keywords to help readers to find the blog

What do you blog about?

28. Stay focused on your mission/niche

29. Always ask “What benefits or values am I providing my readers?”

30. Always ask “Would my readers bookmark this page that I am writing?”

31. Give credits to other bloggers and websites

Design & Usability

32. Open new link URL in new window

33. Limit the number of categories to maximum 10

34. Post pictures to your post. Visual always help!

35. Produce a readable and organized content with white space, short sentences, bullet/number list and paragraphs

36. Provide side or pages with links to most popular or top posts

37. No ad placement

38. Include Must-Have Pages such as:
-About Page
-Archive Page
-Contact Page

39. Include ‘About’ Page with:
-Short Bio of your company

40. Include ‘Contact’ Page with:
-Contact Form (avoid spam)
-Phone
-Fax
-Postal Address

41. Add features or buttons only when it serves readers or help with blog goal

42. Make RSS Subscribe button prominent and make it easy to spot

43. Make search field easy to find

44. Limit the number of social bookmarking buttons

45. Provide drop-down menu when there are a high number of categories

46. Create blog design that complements the rest of company brand.

Technical Stuff

47. Have your own domain name for your blog (No more Blogspot.com please)

48. Understand blog performance and how fast the content loads and ensure that main content
loads first.

49. Stay on top of or at least aware of the latest and greatest blogging updates or software

50. Conduct regular maintenance checks of the blog and make sure all the links & buttons are working